Espuña is a cold-cured meat brand with a strong presence in Spain and France. The company has decided to launch its brand in CANADA and has commissioned us to create a design to address this new market.
– To create a design for the launch of a range of cold-cured meats in Canada which is evocative of the brand’s Spanish/European origins without resorting to cliché
– To produce a didactic design to show how to consume the product
– To ensure that the design stands out from the current crowd, especially Italian products, in the market
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