YOLIGUR is a breakthrough innovation created by Ametller Origen: a yogurt range in which animal fats are replaced with olive oil. The range is available at Ametller shops, and also at supermarkets such as Caprabo.
The range visual was an oilcan filled with milk (this created an impact, but also confusion) and was commercialized in a small pot format that suggested sporadic consumption.
The challenge: To create a design grid that intuitively communicates the specificity of the product.
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