Trainer

Work

Trainer

Affinity Petcare, market leader in Spain, and located in more than 70 countries re-launches Trainer, a brand that is introduced in the company’s portfolio after the acquisition of Novafoods in Italy.

Trainer is an Italian brand, from the super-premium segment, present in the specialized channel and a pioneer in the Natural territory. For this reason, Trainer re-launched its principal range, Natural Trainer Dog, in April 2017.

The Challenge:

– Communicate the new positioning of the brand: Trainer is inspired by Nature, as a source of knowledge and wellness. In addition, the range includes active ingredients found in nature to maintain dogs’ health.

– Transmit the uniqueness of this new range: a unique combination of natural active ingredients that provide benefits for dogs depending on their age and size.

– Organise, structure and homogenize the brand image.

– Generate visibility and brand recognition.

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