Parex Lanko

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Parex Lanko

PAREX is a multinational company which was established from a Lafarge spin-off, initially specialising in cements and special glues. The group operates on all continents and features many brands and factories in each region.
In France, PAREX LANKO is a reference brand, particularly among construction professionals, who recognise the know-how and technical expertise linked to the brand.

The challenge:

The initial project consisted in creating three ranges as a line extension of current products, whereas, in order to assert the product credibility of these ranges, adjust their design to ensure the visibility & perception of the quality of these new products

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