A reference brand in dietary and healthy products, Gerblé proposes the launch of a new product to be consumed as a substitute of traditional bread. This new product is presented in a small box containing crispy slices of toast made with a combination of different grains and seeds with a light touch of flavour.
The challenge: Create the new range of Gerblé’s Cereal and Seed Toast:
– Effectively transmit that the product is a substitute for bread, apt for daily consumption and with a light touch of flavour.
– Reinforce its distinctive value: this is the only product within the sector that is elaborated with cereals and seeds with a light touch of flavour.
– The product is distinctive from the rest of the brand’s ranges.
– Maximize the friendly, modern and expert brand image, which offers added value to consumers.
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