Neossence, a spanish company with a hard bet on technology, research and development, directed through an innovation (R+D) pipeline, develops DURAFRESH: a completely innocuous product that absorbs the gases in the fridge caused by fruit maduration, guaranteeing a better conservation of fruits and vegetables, with an application for freezers for odor removal, as well.
The challenge : Creating a «self explanatory» packaging that allows the understanding of this innovative product, avoiding confusion with the different products available in display (air-fresheners, etc.)
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