Care Plus

Work

Care Plus

Laboratorios STADA, the 4th Pharmaceutical Laboratory in Spain, has diversified its current portfolio towards the segment of unfinanced medications, sanitary products and cosmetics. Their strategy consists in offering products that don’t need medical prescription and offer high quality standards.

The challenge:

– Position Laboratorios Stada as a reference lab within Sanitary Products and Cosmetics.

– Structure and design an adequate brand strategy for this new family of products:

– Integrating the “Care Plus” brand, which already exists in the United Kingdom.

– Defining Stada’s role.

– Work on a visual architecture proposal that covers the entire set of sanitary and cosmetic products, including possible future extensions, as well.

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